Many thoughts and words may come to mind when we hear ‘Afternoon Tea’ including pretentious, old-fashioned, Downton Abbey…to name a few. However in recent years, traditional afternoon tea has become increasingly advantageous for businesses. But why? Well apart from the fun factor, here are a few reasons why Afternoon Tea can be better than a business lunch or dinner…

1. It’s practical - It’s sophisticated without being pretentious, less intimidating for guests and very convenient as it doesn’t invade the private time of clients.
2. It’s less formal - It’s a great balance between the business lunch and business meal and is a more relaxing environment.
3. It’s less time consuming - Afternoon tea usually lasts one to two hours. Ideal for a client who may have a busy schedule. Business dinners usually last upwards of two hours and then someone inevitably wants to have drinks….
4. It’s cost effective - The menu is usually clear cut, with the option of including a glass of champagne (if you’re looking to impress) but no risk of expensive bottles of wine.
5. It’s more productive - It’s more likely to be considered part of the business day instead of an ‘after work’ event. Everyone will still be in business mode!
6. It’s a different atmosphere - It’s not a formal restaurant, yet not a conference room…perfect!
7. There's a tea for everyone! - Black tea, green tea, white tea, red tea, and usually there is a tea sommelier on hand to help advise on blends, what a treat!
8. Everyone has to share - Believe it or not, sharing actually fosters communication, consideration and conversation. Who doesn’t need that in business?
9. There's little or no alcohol - Clients are unlikely to order wine or drinks during afternoon tea, so everyone will have clear heads and focus on business. A glass of champagne along with afternoon tea will add an extra something special for an important guest.
10. It’s a great way to end the day - As afternoon tea usually takes place towards the end of the business day, everyone can head home afterwards feeling a sense of accomplishment and still have the evening ahead to enjoy.

Julia Esteve

The Etiquette Consultant